A while ago I discovered this watch. I think it was in a holiday issue of Ready Made Magazine. In any event, I spent many days pining for it, only to come to terms with the fact that it is too expensive and hard to locate. It is no longer being made by Swatch, but sometimes I like to find it online and just say hello, i love you, i miss you. It is based off of Swatch's Once Again watch, a simple black and white wrist piece.